Website traffic can vary greatly from business to business. Some businesses are social media masters, driving thousands of visits through Facebook, Twitter, and more! Others, are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.

Here is the cool part – while there’s no single right answer when it comes to driving traffic, the head of HubSpot Research, Mimi An, wanted to know: What does the average traffic breakdown look like for HubSpot’s 15,000 customers and where is their traffic coming from? Erik Devaney  then took key data points from the resulting report — Average Traffic Sources for Websites: Benchmarks From 15K HubSpot Customers — and turned it into the infographic below.


How does your business compare? Tell us in the comments below!