Social media platforms are different and they were designed that way. Each excels in its own area – you don’t post videos to the same platform that you would post a quick update – yet for some reason I often see businesses fail to acknowledge the distinct differences that each platform has to offer. And like I always say, knowledge is power.

Luckily, Smart Paper Help’s recent infographic on both business and user engagement offers some insight into where to angle social media strategies to best approach social media platforms. It is always best to approach your company’s social media strategy in a uniform way, so please use this great infographic to reference before your business launches a campaign!