How do you stand out from the crowd?
Stop living in the past.
Staying in front of new social media trends helps you and your business build both organic reach and influence. In 2012 it was easy to get your photos on Instagram’s discovery page where you could get hundreds of followers within minutes. Today Instagram has over 400 Million active users. Makes standing out from the crowd nearly impossible.
Spotting new trends or fast growing social networks is just step one. You also have to quickly adopt them. If you miss an emerging trend and try to catch it later, your chances of organically increasing your reach and influence dramatically decrease. Even with a large marketing budget it can be quite difficult to close the gap between early adopters and newcomers.
I know what you’re thinking. There’s so much noise in the digital world – how am I supposed to know what is and isn’t relevant to my business? Trendspotting is all about finding and adapting to the right signals that fit your business objectives. The following video highlights some of the latest trends in what is now being called the social media revolution.
Did you catch that?
- Online video is growing fast and in 2016 it’s going to be huge – 360 Videos, live streaming, virtual reality, augmented reality , Snap Stories, and even gif’s are all fast growing trends. To adopt these trends, you need to experiment with these video formats and test what fit’s best your audience.
- Social sales and social ads – You might have heard social ads are for awareness only. That trend is long gone.Social network ad spending will reach $29 billion worldwide in 2016. The main driver and winner is Facebook. The Social Network announced recently that they now have more than 3 million active advertisers on the platform.
- Customer interface – “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening” – Tom Goodwin
What about your business?
How is your user interface doing? Are you providing best in class user interface to your customers? If not, prepare to be disrupted.
The world’s fastest changing communication technology will keep on changing and continue to evolve. Trendspotting should be a key ingredient in your social media and digital plans so you can leverage all of its benefits.
Brands that know how to spot trends will become trendy brands. Brands that do not adapt to change will struggle.
Are you ready to stop living in the past?
Get started on the right track with 1:1 strategy planning and personalized instruction for specified social networking accounts to empower you to take control of your small business’ social media marketing.
Session fees start at $195. Click the link to learn more!