I hope your business is comfortable in front of a camera because video is the future of marketing.
Need some statistics to back that up?
Using the word, “video” in an email subject line can boost click-through rates by 65%.
In the B2B world? 96% of B2B organizations are engaged in video content marketing.
Think video is just for the average consumer? Think again. Three-quarters of business executives watch work-related videos weekly.
If you don’t have a video content marketing strategy yet, it’s not too late – here are a few ideas for how to use video to your marketing advantage, even if you think you have no visual story to tell.
TELL YOUR BRAND STORY
Video is an excellent way to tell your story. Because emotion drives engagement. If you don’t believe me, think about the last time you made a financial decision, shared something on Facebook, or decided to by Band-Aids (while continuing to call them that even though it was the equate brand and not Band-Aid brand). Emotional fulfillment, not technology, will be the standout offering of a winning brand.
The more digital life gets, the more people will value being understood, touched and involved by other people. The brands that win will be real and personable — whether it’s a live person on screen, a physical store interaction or the mass intimacy of a stadium event, from football to rock. I like to call it, “The Popularity Factor.”
But, Breanna, I don’t have the time or the money to invest in video. No worries guys, you don’t have to invest a lot of money these days to make – and measure – a great video: not with Vimeo, vlogging cameras, YouTube, Instagram, and the number of sophisticated video analytics platforms popping up!
OFFER A UNIQUE SERIES
Consistency – (noun) conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness.
Consistency is the key to success online. Each successful online personal (individual or business) has an angle, whether its by establishing themselves as a beauty guru, parenting, comedy, or even teaching local business how to change the conversation (wink, wink). Each provide their own take on that particular topic and offer their two sense on a regular basis.
Video allows the user to provide that same content on a different medium, in what’s known as a channel, but could also easily be considered a series. And with video being the “hot” new way to engage people, if you are comfortable getting in front of the camera, you should!
GO BEHIND THE SCENES
I do this all the time on Snapchat (FOLLOW ME @kusnib05). I show what I do to make my business possible. I showcase people I am working with, meetups and meetings I attend, my family, my friends, and the list goes on. I do all of this because I know that there is nothing an audience loves more than exclusivity. And since my business is just getting started, it’s better to offer exclusive access than exclusive discounts.
What DO YOU Think? Can You Use Story For Your Business? Join The Conversation and Tell Me About It!