I am on Twitter. My handle is @BKusnierczyk – And I do tweet quite frequently. My stats aren’t as good as Facebook, but they exist. I have never been a huge fan of the platform and if I am being honest (as I normally am) – I wish I could fire Twitter.


YUP. I want to fire Twitter.

I have been on the platform since it first launched in 2006 – Actually
I may have joined in 2007, but the particulars aren’t important. From the beginning I wasn’t a fan. I can’t say why exactly, but it wasn’t for me. I remained on the platform because I worked for companies that wanted to be in the space. So, I was in the space.

I am positive that you can relate. We all have that one platform that we are “on” but not on. For some it may be Twitter, for others, Google+, Facebook, Instagram – the list goes on and on.

But I would like to propose an idea….

What if we are interacting with the platform wrong and if we would just learn how the platform was intended to be used we would LOVE it! 

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I know right?!? Nuts. Today, I discovered Twitter Lists and I am going to let you in on the best kept secret of Twitter.

Twitter Lists

Via Twitter Support:

[Twitter Lists are] a curated group of Twitter accounts. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list.

Via my new Snapchat friend @aaronadel (or @bizaaron):

[Twitter Lists are] the most underused tool Twitter has to offer.

Aaron Adel lives in Canada and is a social media specialist who also teaches businesses how to change the conversation. He is super amazing and I suggest you follow him on Snapchat.


He argues that Twitter Lists help you to not only organize your followers, customers, friends, family, etc but also help you to stay engaged with them. And you know – I LOVE engagement!

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When a Twitter user is added to one of Aaron’s Lists he makes it easy for them to understand why. He does this by ensuring that each list has its own detailed description. (See above image.) Not only does this validate his followers by helping them to understand what value they provide him, but it also helps Aaron to stay engaged with his followers.

Organization of your social media is VERY important when attempting to use social media for business. 

So what else can I do with Twitter Lists?

Share your Lists on other platforms — Most people share their lists within Twitter. But don’t stop there. Plan on sharing the links to your lists on your website or blog. Choose a name that is enticing and accurate such as “my favorite bloggers” or “industry experts.”

Create Lists helpful to your target audience – Think of Lists as a marketing tool.  If you are in the metals business, would your customers appreciate a Twitter List of international resources? If you are a teacher, would your students appreciate a list of the experts you follow in your field? If you are a blogger would your fans like to see a list of your favorite bloggers?

Use Lists to create mini-communities – Let’s say you blog about parenthood, or you’re a retailer that sells products for new and expecting parents. Why not build a community that also aligns with your business needs?

Other ideas provided by: bussinessesgrow.com

What’s your platform faux pas?

Tell me in the comments!