I’ll provide the stats – you provide your thoughts.
According to Snapchat.com, on any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. And I would argue this is because Facebook has had a significant growth in the older generations. A whooping 46% of all new Facebook profiles from 2012 to 2015 are for the ages of 45-54, while a decline of 25% has been noted at the same period for the new Facebook profiles of people aged 13-17 in US.
“Over 100 million people use Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly-curated content from top publishers. Snapchatters watch over 10 billion videos per day, which is more than a 350% increase in the last year alone. In short, Snapchat is about great storytelling — our stories, and yours.” – Snapchat.com
And as I have discussed before, storytelling is great for telling your brand story. Globally, 80% of all Internet traffic in 2019 will be video, and today, just using the word, “video” in an email subject line can boost click-through rates by 65%!
Brands Can See 80% Snapchat Engagement Rates.
A lot has changed since this article “Thinking About Snapchat Advertising? Snap Out of It” appeared in Advertising Age in 2014. But none of the stats listed above are as impressive as the 80% engagement rate. When compared to Facebook, where a 1% engagement rate is now considered good, there is no denying that Snapchat’s user demographics have matured along with the 2011 startup.
Are you still new to Snapchat and just don’t get it? Here are some Snapchat basics.