What is musical.ly?

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Per Musical.ly,

“Musical.ly is a free service and social media platform for creating and sharing short videos. Everyday, millions of people choose musical.ly as an outlet for creative expression and communication. More than just a video creation tool, musical.ly is a fully realized platform for connecting individuals to a vibrant community of content creators.”

That doesn’t have anything to do with education!

Unless you live with a teenager, you’ve probably never heard of Musical.ly or you’re like I am. Always looking for a new toy to play with. 🙂

According to businessinsider.com:

“The app first came on the scene in 2014, but exploded to the top of the App Store charts last summer. It hasn’t fallen below the top 40 since. Often, it’s swapping top places in the app store with Snapchat and Instagram.

The 15-second videos are typically people lip-syncing or dancing to some of the top hits. More recently, Musical.ly stars have started launching their own careers, and traditional music stars, like Jason DeRulo, are now pledging to debut their videos on the platform first, a coup over YouTube.

Today, more than 10 million people use the app daily and produce around the same number of videos every single day. All in, 70 million people have registered as Musical.ly users, says its cofounder and co-CEO Alex Zhu.

While the music videos have drawn people to the app, Zhu knows that’s not why they stay. He’s building Musical.ly to be the next social network – one based on videos that only entertain people and keep them coming back.”

So What Happened?

What musical.ly is today is a far stretch from what Zhu had originally pursued when the app first launched. During Zhu’s time as a project manager at enterprise software giant SAP, he became interested in massive online courses, also known as MOOCs. The problem was no one finished the courses.

In 2014, he believed he’d come up with a billion-dollar idea: short-form education videos.

Zhu and his cofounder and co-CEO Louis Yang raised $250,000 from venture capitalists and spent six months building an app called Cicada. The idea was that experts, whether for coffee or calculus, could create short three- to five-minute videos explaining a subject. But there’s a reason you’ve never heard of it before.

“The day we released this application to the market we realized it was never going to take off,” Zhu said. “It was doomed to be a failure.”

Why?

  • His team had missed that the videos took too long to create.
  • Lesson planners had a hard time condensing their expertise into three minutes.
  • Content creation and consumption needed to be within minutes and seconds, not hours.
  • It wasn’t entertaining, and it didn’t attract teens.

At that point, Zhu’s team only had 8% of its money left so they made a bold move. Instead of giving it back to investors and walking away, they scrambled to come up with a new idea.

Musical.ly Was Born

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For the next 10 months the app kept growing, but too slowly to save the company.

So in April 2015, musical.ly made a few small design tweaks to the app, including moving the logo in the videos. They had realized that when people shared the music videos, the logo was cropped out on Instagram and Twitter. The repositioned it so now it was easy to see what a Musical.ly video.

It exploded:

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And now users can no Go Live on Musical.ly using the Live.ly app on the iPhone to live stream moments with fans!

How to Musical.ly

When you get started, using Musical.ly is simple to use, but you can really take your game to the next level by combining hand gestures, moving your camera and combining good lighting.

If YOU are interested in learning more about Musical.ly let me know in the comments and I’ll do another article on tips and tricks! And Thanks For Reading! 

Interested RIGHT NOW and CAN’T WAIT to get started? Check out this link: Musical.ly App: 11 Things Users Need to Know!

 

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