Are you ready to make LinkedIn work for you? In this article, you’ll discover four benefits to completing your LinkedIn profile.
#1: VISIBILITY AND SEARCH.
The main reason to complete your Profile is to ensure that you will appear in LinkedIn search results. If someone searched for your last name and your Profile was incomplete all of the other ‘All-Star’ Footes would rank higher. LinkedIn’s search algorithm filters by relevance – it will also rank your search by Connections in Common, Connections by Degree (1st, 2nd then 3rd Degree Connections) and finally Groups in common. All searches conducted on LinkedIn are unique and relevant to you.
The search algorithm seeks and displays results in this order:
- Profile Completeness (100% only): “LinkedIn says 51% of profiles are complete, and 49% are not at the All Star level.” – LinkedIn, 2016
- Connections in Common (shared): “Members with a profile photo receive up to 9x more connection requests.” – LinkedIn, 2016
- Connections by Degree (1st Degree, then 2nd, then 3rd)
- Groups in Common (shared)
It’s important to understand that Profile Completeness is a trump card in the search game. If you don’t have a 100% complete Profile, your Connections or Groups don’t matter, you will be INVISIBLE when searched, game over.
#2: The Casual Observer.
Though the only person who can see Profile Completion (‘All-Star’ etc.) is you, the casual observer browsing your Profile will certainly notice if some Sections are missing key information (Photo, Past Positions, Education etc.). So it makes sense to be an ‘All Star’ to present well to anyone who comes to your Profile without actually searching for it. Of course it’s possible the observer may not be ‘causal’ at all, they could be someone looking to fill an order, gap or role and your incomplete Profile just gave them a reason to keep looking. Unfortunately, you will never know how many opportunities you’ve missed because your LinkedIn Profile is incomplete.
#3: Google PageRank
Have you ever Googled your name? Are you on the first page of Google’s search results? Has your LinkedIn Profile appeared first? If the answer to both questions is no, it’s probably because your LinkedIn Profile is incomplete.
LinkedIn ranks higher than all other profiles including social networks and website builders. Google loves LinkedIn when it comes to PageRank. Apart from being an ‘All Star’, you can significantly boost your Google PageRank by doing the following:
- Choose how your Profile appears in Search Engines in your Profile Settings>Privacy.
- Customize your Public Profile’s URL to be your actual name.
- Use your Customized Public Profile URL generously on the web (i.e blog comments, tweets etc.)
I recommend actively building up your LinkedIn presence for a minimum of 90 days. Be consistent and show up every day within that time period to quickly build your visibility and influence. Your hard work will pay off. Once you have established yourself as an influencer on LinkedIn, you can scale back to spending just a few minutes per week maintaining your presence and staying on top of your network!
Here are some great organic ways to improve your visibility on LinkedIn (without resorting to keyword stuffing):
- Join Groups, start and engage in great Discussions, be helpful to those communities.
- Create original content and share it with your connections.
- Share relevant content and thank others when they do the same.
- Recommend and Endorse your Connections.
- Build your network by commonality and community.