Find out the latest and what you need to be doing to maximize your marketing efforts!
A video helps in delivering information quickly and in simplified format to your target audience. Simplification will attract people to your social channels. A high-quality informative video with a compelling call-to-action can lead a viewer to your website. This has been proven to be one of the most successful lead generation strategies.
Let’s have a look at some of the video marketing stats that prove this fact:
- A video is 53 times more likely than a text article to show up on page one of Google.
- 90% of online users say that product videos help to decide.
- The average online user spends over 16 minutes watching video ads every month.
- 36% of online consumers trust video ads.
Based on those numbers I feel very comfortable saying,
“It appears Video Marketing is 100% WORTH IT!”
Video Marketing: Now What?
Below you will find 5 Video Marketing Strategies for you and your business. Have you utilized something else? Tell us in the comments!
Capitalize on YouTube
YouTube is the second largest Web search engine after Google. YouTube’s statistics at the end of 2015 claim that more than 400 hours of video was uploaded to the site per minute. ReelSEO forecasts that this could already have increased to as much as 500 hours of video per minute.
At over one billion users, YouTube has over a third of the entire population of the Internet as users. That creates quite a diverse, multicultural melting pot of activity!
Push Out Sponsored Video Ads on Social Platforms
It is vital for all businesses to have an active presence on social channels to drive brand awareness and boost sales. Facebook posts including a video generate about 100% more engagement than the average post.
Be sure to set ‘audience targeting options’ to show video ads to right audience. Ensure your video is short, relevant, has great value proposition and includes solid call-to-action.
Check out this AMAZING example from Netflix:
Send Personalized Short Videos to Your Followers
I have a tendency to compare social media to the game battleship. The sooner we remember that there is a user on the other end, the sooner we are able to create engaging content that takes those viewers into consideration.
FACT: Social platforms are a two-way street.
It should not be only used for promoting products or services. A brand must also use these platforms to engage with their social followers.
All brands generally engage with social followers in text format. Here thinking ‘out-of-the-box’ companies can take the route of sending them personalized videos.
Personalized videos will help you build connections with your viewers like no other marketing format. The personal touch will make them feel special.
Leverage User-Generated Videos
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
User-generated content is the best way to market your business. User-generated videos instil confidence in prospective customers. This marketing tactic will thus empower your customers to be your brand advocates. Reports suggest videos are more powerful than text when it comes to influencing online shoppers.
An Amazon customer sent a video of his dog’s reaction on seeing the Amazon package. Take a look at Amazon’s response to this customer’s unboxing video:
Cash on Snapchat Stories and Instagram Stories
Snapchat and Instagram are brand-friendly social platforms. One of the most used features of these social platforms by brands is – ‘Stories’.
Brands share short 10-sec video with their target audience to boost sales. The videos created and posted on these platforms under ‘Stories’ disappear after 24 hours. These uploaded stories does not have a like or share button.
And for the advanced: