Do you want exposure? Do you want to gain attention? Then check out these 10 Call-To-Action examples you can’t help but click!
It’s really important to guide your visitors through the buying journey using strategic calls-to-action.
In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.
Full Disclosure: I don’t have data to know if these are all scientifically successful, but these examples all follow best practices. If you decide to recreate these CTAs on your site, please remember to test to see if they work for your audience.
If you’re anything like I am I hate to commit to sign up for anything online – even if it’s a free trial – because in the end I know it will be a pain in the rump to cancel the subscription if I don’t like the service. Netflix nips that in bud with the “Cancel anytime” copy right above the “Join Free for a Month” CTA. Also, notice again that the red color of the primary and secondary CTAs here match Netflix’s logo color.
If you went to a website and saw a “Launch” CTA accompanied by the copy “Do Not Press” … what would you do? Let’s be honest: You’d be dying to press it.
The use of harmless reverse psychology here is playful, which is very much in keeping with Huemor’s brand voice.
Do you enjoy being wrong? No? Me either. That’s why a call-to-action button like QuickSprout’s slide-in CTA on their blog is so clickworthy. It asks the reader, “Are you doing your SEO wrong?” Well, am I? All I have to do is enter my URL to find out.” QuickSprout not only made you ask yourself an honest question but it also used language that can really entice visitors to click through.
4. Grey Goose
I LOVE this one. Most of the time, when you visit a site, even Paperless Marketing, visitors expect the CTA to redirect them to pricing or a product page. Grey Goose did neither. Instead they utilized their CTA to encourage the visitor to “Discover a Cocktail Tailored to Your Taste.” People love personalization, and this CTA kind of feels like an enticing game. The play button icon next to the copy gives a hint that visitors will be taken to a video so they have a better idea of what to expect when they click.
Uber’s looking for two, very distinct types of people to sign up on their website: riders and drivers. Both personas are looking for totally different things, and yet, the website ties them together really well with the large video playing in the background showing Uber riders and drivers having a good time in locations all over the world. I love the copy of the driver CTA at the top, too: It doesn’t get much more straightforward than, “Make money driving your car.” Now that’s speaking people’s language.
As soon as you reach Spotify’s homepage, it’s clear that the goal of their CTA is to attract customers who are willing to pay for a premium account. You can see this in the way they choose to highlight the “go premium” button green, while the CTA for users to sign up for free is very ordinary. And you thought it was just the headline….
Want to sign up for Pinterest? You have a couple options: sign up via Facebook or via email. If you have a Facebook account, Pinterest wants you to do that first. How do I know? Aesthetically, I know because the blue Facebook CTA comes first and is much more prominent, colorful, and recognizable due to the branded logo and color. Logically, I know because if you log in through Facebook, Pinterest can pull in Facebook’s API data and get more information about you than if you log in through your email address.
Although this homepage is optimized to bring in new members, you’ll notice a very subtle CTA for folks with Pinterest accounts to log in on the top right.
Since Instagram is a mainly mobile app, you’ll see two black CTAs of equal size: one to download Instagram in Apple’s App Store, and another to download it on Google Play. The reason these CTAs are of equal caliber is because it doesn’t matter if someone downloads the app in the App Store or on Google Play … a download is a download, which is exactly what Instagram is optimizing for. If you already have Instagram, you can also click the CTA to “Log In” if you’d prefer that option, too.
9. charity: water
Charity: water’s main goal is to get people to donate money for clean water — but they can’t assume that everyone wants to pay the same way. The CTAs featured on their homepage take a really unique approach to offering up different payment methods by pre-filling $60 into a single line form and including two equally important CTAs to pay via credit card or PayPal. Notice how both CTAs are the same size and design — this is because charity: water likely doesn’t care how you donate, as long as you’re donating.
To achieve effective CTA design, you need to consider more than just the button itself. It’s also super important to consider elements like background color, surrounding images, and surrounding text.
Mindful of these additional design components, the folks at Square used a single image to showcase the simplicity of using their product, where the hovering “Get Started” CTA awaits your click. If you look closely, the color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what to expect if/when they click.