If you’ve ever asked: How do I get my stuff out there? How do I get noticed? How do I find an audience? Keep reading.
I participate in several groups of business minded people online and off. The topics range from how to find free information about startups, I highly suggest SBA.gov, to how to overcome introversion, procrastination or finding time for yourself. BUT regardless of the topics being discussed there seems to always be a subgroup of users who are wondering, “how do I get myself/my business noticed?”
“Put Yourself, and Your Work, out there Every Day, and you’ll start meeting some Amazing People.” -Bobby Solomon
Overnight success is a myth. If you’re looking to become wildly successful in the blink of an eye, the odds are stacked against you. If you start to dig into those who beat the odds and become wildly successful, you will start to realize that everything created came after countless hours of hard work and perseverance. Building a substantial body of work takes a lifetime!
You may be thinking to yourself, A lifetime? I don’t want to wait that long!
Even I can’t beat the system, so what’s a girl to do?
Forget about decades, years, or months. Focus on days.
I may not be there yet but I’m closer than I was yesterday!
I suggest starting small. Once a day, after you’re done your day’s work, go back and find the one piece of yourself that you can share with the world. Where you are in your process will help determine what it is that you will share.
“If you are in the early stages, share what your influences and what’s inspiring you.” – Austin Kleon, Show Your Work
Sharing your process with the world is a great way to demonstrate your WHY as well. According to Simon Sinek, a WHY is just a belief. It’s the reason you have decided to follow your gut. You demonstrate your WHY by sharing with others the HOW and WHAT. HOW is the actions we take to realize our beliefs and WHAT is the result.
Sharing daily helps show others what we are working on RIGHT NOW. If you’ve just completed a project, show the final product. If your in the middle of creating your next masterpiece share the raw cuts. Share what you have discovered as you go. The more you share with the world the more the world can report on how you are doing. Share the stories about how others behave with your creations!
Where You Share Doesn’t Matter.
Whether you make the choice to share your work in a blog post, an email, a Facebook post, a Youtube Video, or something else entirely – its compleatly up to you. YOU ARE IN CONTROL. There is no one-size-fits-all strategy.
Social media can be the perfect place to share your work. Don’t worry about being everywhere. Chances are you are already on some social network. Use that one and if that network isn’t the right fit find a network that curates communities that enjoy the same things you do.
Whatever you do, don’t be afraid to try something new. The social media world is constantly changing, and new platforms are always popping up….and disappearing. Try being an early adopter and play! Let those creativity juices flow! If there is something interesting you can do with it – do it! If not, no worries, leave. Remember…YOU’RE IN CONTROL.
A lot of social media is just a matter of taking the time to fill out the form. What you choose to type into the box –
can be simplified to what question the box asks. I like dribbble.com‘s prompt: “What are you working on?” If you stick to that question you’re good.
90 Percent of Everything is Crap.
The problem? We don’t know what is good and what isn’t until we share it with the world – so don’t worry about everything you post being perfect.
“Sometimes you don’t always know what you’ve got,” says artist Wayne White. “It really does need a little social chemistry to make it show itself to you sometimes.”
Don’t Say You Don’t Have Enough Time!
When I presented at the Craven Community College’s Small Business Round table the only thing I heard after I presented was, “I don’t have time for all that. I have a life!” Ugh. I hate this response. We are ALL busy.
If you want it bad enough you will find time to accomplish it. You think I want to be writing this blog rather than catching up on the Walking Dead? No way Jose. I would much rather be caught up when season 7 returns, but we all have to find time like we do spare change: in the nooks and crannies. I read when I ride as a passenger on the way to a business event, I watch TedTalks while I am eating, I chat with collaborators when I create content by asking for input, I attend events like Live2Lead stashing my phone away in the car, and the list goes on and on.
“I like to work while the world is sleeping, and share while the world is at work.” –Austin Kleon, Show Your Work