Recently I replied to a thread on the Facebook Group, Women’s Entrepreneur Network, that asked, How do I use Pinterest for my business?
After chatting with Rebecca for a bit, learning how familiar she was with Pinterest and what her business was…
I realized I had never taken the time to write a blog about Pinterest! I have blogs about Snapchat, Facebook and even Musical.ly, but literally nothing on Pinterest. It didn’t take me long to decide….
So without further adieu, I present…
Pinterest Business Basics
Pinterest, or “the world’s catalog of ideas,” is a a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards. It behaves much like a social network in that users can browse the content of others in their feed.
The point of the platform is content curation. The site encourages its users to develop a personal collection of what they love and want to save for future reference or inspiration and many companies are moving into the space in order to utilize Pinterest as a way to gain exposure.
As of October 2016 the Pinterest “community has grown to more than 150 million people around the world using Pinterest every month.” It should be noted, however, that over half of those on Pinterest, and 75% of new signups, are from outside the United States. If you are reading this and don’t live in the states like I do, or have a business that services those outside of the U.S – disregard. “And while Pinterest used to be thought of as mostly just for women, now 40% of people who join are men—that’s 70% more than this time last year!”
Pinterest has tons of potential for your business. So how do you get started?
First Thing’s First: Create a Business Account
To create a business account click on this link. It will open a new window that should look something like this:
Next fill out the form providing your email, a unique password, your business name, your business type and if you have a website, I would list that as well.
If you go to fill out the form and it will not let you use the email address you are currently using (this just happened to me – I do not have a Pinterest for Paperless Marketing) go to Pinterest, log in and as soon as you do you will see this message:
If you are alright with switching your personal page over to a business page click “Switch Now.” If you are like me, and would prefer to keep your personal account you will have to use a different email address. Unlike Facebook, it seems you cannot have a personal account and a business account.
Next you will be asked to pick 5 topics to help Pinterest create a news feed for you. I recomend choosing topics that relate to your WHY, or at the very least, have something to do with the product or service that you offer. I chose creativity, Ted Talks, technology, art and humor.
Once you hit submit, step 2 is “Get The Pinterest Browser Button.” I recommend installing the button. I use it personally because it makes pinning websites as easy as a click of a button – but if it’s not for you there is a “skip” option.
Welcome to your home feed! If you have never used Pinterest before, it looks like this:
You can now click on any one of the pins to expand them and learn more!
You’re final step, for now, is to confirm your email address by logging into the email account you registered with.
Now: Confirm Your Website
In order to gain access to your website analytics and add your logo to any Pin that came from your site you will have to confirm your website. Don’t worry, we’ll do it together!
First we need to find our settings. Located at the top right corner, hover over the icon that looks like a person. There you will find the settings option:
Once in settings…
1. In your settings, click ‘Confirm website’ in the Website field.
2. Follow the instructions on the next page. You can verify with an HTML file or a meta tag. If you have a person that you hire to manage your website contact them and they will know what to do. If you do not, you will have to do it yourself. If you are not sure how to do it yourself, reach out and we’ll see if we can do it together.
3. Once your website’s confirmed, you’ll see your logo or profile picture on Pins that people saved from your site.
Now you will have access to your web analytics in Pinterest. Please Note: It may take up to 48 hours for your website data to show up in your analytics.
And while you are in settings I suggest taking the time to fill out the rest of your profile information. I mean, you’re already there right?!? Upload a profile picture, fill out the “about me” section, connect to other social sites and add your location.
All That’s Left: Start Pinning!
Congratulations! We did it. We now have a business Pinterest page! We’re awesome.
Now while I go set mine up so its ready when I share this blog post, check out these awesome articles that will help you make your Pinterest page the bees knees!
And Don’t Forget to Check Out My Pinterest Page And Let Me Know What You Think!